Get the latest demographics reports for social/streaming platforms.
Available platforms for this endpoint are Instagram, YouTube, and TikTok.
Note that the depth for these platform reports depends on the platform. Instagram is the only platform that returns data for both likes & followers.
Here are some definitions of terms found in these reports:
Notable followers are accounts with over 1,000 followers amongst the artist’s audience.
Reachabilities shows the percentage of the artist’s audience that follow:
Audience lookalikes are accounts that follow similar pages to those the artist follows. These accounts’ followers are likely to follow the artist.
Brand affinity/interests lists captions, mentions, hashtags, and location tags used by the artist
audience to measure their interest in a brand/topic.
The affinity metric measures how much this audience is interested in the brand/topic compared to Instagram users on average. For instance:
Audience Credibility shows the percentage of the audience that can be defined as real people (not bots or fake accounts). This score considers multiple factors, such as account’s avatar and bio description, number of posts, number of accounts followed vs following ratio. Influencers with genuine audience will attain scores of 80 or above.
The likes credibility is based only on active engaged audience. A high like credibility score does not indicate real followers, and the account may still have bought fake followers, which would come with a low engagement rate.
Average likes, comments or views are the average sum of likes/comments/views on the artist’s latest posts within the last 2 months, but no more than 500 posts. If the influencer does not post often, we may take the posts older than 2 months, but no more than 10.
Popular Posts are the influencer's posts that gather the largest absolute number of likes, based on the likes gathered by the latest 150 posts, or more if they have been published within the last two months.
Popular mentions/hashtags are the ones that have been most frequently used under the artist’s latest 30 posts.
Audience type segments the artist’s audience into 4 categories:
Note: Audience reports are updated monthly.
An artist UUID
A social platform code
An Artist audience report response
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